The in-depth article can be viewed here: http://www.marketwatch.com/story/kelloggs-and-action-for-healthy-kids-announce-share-your-breakfasttm-grant-recipients-for-2011-2012-school-year-2012-01-13
In order to verify the research that backs up this announcement, I read the footnotes at the bottom of the article and looked up the research study noted. The 1st reference from Rampersaud, Pereira, Girard, Adams, and Metzl (2005), is an article that discusses how breakfast consumption may improve cognitive function related to memory, test grades, and school attendance. The study looks at the effects of eating breakfast for children and adolescents. I did not have access to full article without paying, but the article and abstract does come from a credible source as it is in a peer-reviewed journal (the Journal of the American Dietetic Association).
The reason I chose this article is because Kellogg's has agreed to work in partnership with Action for Healthy Kids to help schools in particular districts provide breakfasts to children. Children need to have proper nutrition in order to succeed in schools and this program is one step in the direction for achieving this for everyone because of a small research study. I can only imagine the impact of such a study if it was carried out nationally in many school districts to see how many children are actually eating a healthy meal.
Kellogg Company. (2012). Kellogg's and action for healthy kids announce share your breakfast grant
recipients for 2011-2012 school year. Retrieved March 17, 2012 from http://www.marketwatch.com/ story/kelloggs-and-action-for-healthy-kids-announce-share-your-breakfasttm-grant-recipients-for-2011-2012-school-year- 2012-01-13
Rampersaud, G.C., Pereira, M.A., Girard, B.L., Adams, J, & Metzl J.D. (2005). Breakfast habits,
nutritional status, body weight, and academic performance. Retrieved March 17, 2012 from http://www.ncbi.nlm.nih.gov/ pubmed/15883552